MATPRA Hits the Shores of Lake Erie Sept 23-25

Media Release

Erie Hosts “2015 MATPRA Media Marketplace” – 40 Travel Writers and 48 DMO’s Expected to Attend

MATPRA hits the shores of Lake Erie!


Erie, PA: VisitErie is thrilled to be the host city for the 2015 Mid-Atlantic Tourism Public Relations Alliance (MATPRA) Media Marketplace September 23-25, 2015.

Media Marketplace is a 3-day event comprised of tours, receptions and networking between travel writers and Destination Market Organizations (DMO’s).  The goal is to showcase the host city and generate multiple stories for that area but to also allow MATPRA member DMO’s to pitch their story ideas to the attending writers.  This year, 48 DMO’s and 40 travel writers are confirmed to participate in Marketplace. The Mid-Atlantic Tourism Public Relations Alliance is a cohesive unit of regional tourism partners encompassing Delaware, Maryland, Pennsylvania, Virginia, Washington D.C. and West Virginia.

“We are excited to host MATPRA Media Marketplace!” said VisitErie President/CEO John Oliver.  “To be able to host a large number of travel writers for multiple days is an extraordinary opportunity to showcase Erie.  We are looking forward to touring both the writers and other DMO’s from across the Mid-Atlantic area.”

Tours and receptions include the Erie Maritime Museum, Presque Isle Downs & Casino, Presque Isle State Park, Splash Lagoon, Victorian Princess, Erie Art Museum, Relish, Lake Erie Ale Trail, Wineries and more.  A full schedule itinerary is attached to this release.

MATPRA strives to serve travel journalists by offering resources that ignore geographic boundaries, as do travelers. Common threads and regional highlights are identified to offer more saleable stories for journalists that are interested in offering the prospective of Mid-Atlantic destinations as a whole.



Media is invited to any of the below events




7:00 – 8:30 PM                                    Welcome Reception at Erie Maritime Museum (home of the Flagship Niagara) Featuring wines from Lake Erie Wine Country, local breweries, food from local restaurants, special performance from the Erie Playhouse Show Stoppers in the lobby,  plus tours of the Brig



9 am – Noon                                       Marketplace at Bayfront Convention Center East Ballroom

12:45 – 1:30 PM                                 Lunch aboard the Victorian Princess

1:45 – 5 PM                                          Day 1 FAM Tours:

  • Erie Arts & Culture Tour (Erie Art Museum, expERIEnce Children’s Museum, historic Warner Theater)
  • Part drive/part walking tour of Presque Isle State Park and the Tom Ridge Environmental Center with a Park Naturalist
  • Wine & Chocolate Tour (Pulakos Chocolates, South Shore Wine Company and Arrowhead Wine Cellars)
  • Reel It In: Fishing on Lake Erie with Tiny Tim’s Fishing Charters
  • Explore Erie on Your Own

6:45 – 8:30 PM                                   Evening Dinner plus live thoroughbred Horse Racing at Presque Isle Downs & Casino



9 AM – Noon                                      Day 2 FAM Tours:

  • Behind the Scenes: Splash Lagoon Indoor Water Park & Resort and Fuhrman’s Cider Mill
  • Make It/Buy It: Make Your Own Beach Glass Jewelry (Relish) plus Farm Market (Mason Farms Country Market) & Boutique Shopping (if time permits)
  • Presque Isle Outdoor Adventures – Segway tours
  • Presque Isle Outdoor Adventure – Kayak the Lagoons
  • Lake Erie Ale Trail (tour 2 Erie Breweries)The Brewerie at Historic Union Station and Erie Brewing Company
  • Explore Erie on Your Own